Networking Building Connections Authentically
Networking is one of those things that many of us know we should do, but it often feels like a daunting task. The idea of reaching out to others (especially strangers) can feel uncomfortable or even insincere. But what if I told you that authentic networking isn’t about handing out business cards or memorizing elevator pitches? Instead, the focus should be on cultivating genuine connections rooted in trust and mutual benefit.
The Foundation: Be Genuine
Think back to the last time someone approached you with an obvious agenda. Maybe they wanted to sell you something or get something from you. How did that feel? Chances are, it wasn’t a great experience. Authentic networking works because it flips this script entirely, it focuses on genuine curiosity and mutual respect.
Begin by engaging with others from a perspective of curiosity and understanding instead of merely seeking to gain. Consider reframing your perspective by asking, “What insights can I gain from this individual?” rather than focusing on “What benefits can I obtain from them?” When attending a professional gathering, if you encounter someone whose career path you respect, take the opportunity to inquire about their experiences or the obstacles they have overcome. People appreciate when you show interest in their story rather than trying to push your own agenda.
Quality Over Quantity
There’s a common misconception that successful networking means knowing as many people as possible. But let’s be honest, how many of those surface-level connections are genuinely valuable? A study published in the Journal of Business and Psychology found that smaller, high-quality networks often lead to better career opportunities and stronger personal growth than large, impersonal ones.
Think of networking like gardening. If you plant too many seeds without nurturing them, most won’t grow. But if you focus on just a few and give them consistent care, they’ll thrive. Instead of trying to connect with everyone in the room at an event, aim for two or three meaningful conversations. Follow up afterward with a thoughtful email or message, something as simple as thanking them for their time and mentioning a specific topic you discussed can go a long way in building rapport.
Show Up Consistently
Relationships don’t happen overnight. They demand patience and regular effort, much like every other aspect of existence. Networking isn’t about attending one event and magically walking away with lifelong connections; it’s about showing up regularly and being present in communities that align with your interests and goals.
If you’re passionate about environmental sustainability, look for local meetups or online forums where people discuss this topic. Contribute to conversations, share resources, and support others’ ideas without expecting anything in return. Over time, this consistency helps establish your presence and builds trust within the community.
An excellent example is LinkedIn. While many treat it as a digital resume platform, it can be much more when used effectively. Interact with the content shared by your connections by providing insightful comments or sharing articles that resonate with your interests. Remember to contribute your own original posts from time to time! Regular participation demonstrates your authentic commitment to your area of expertise.
The Art of Listening
If there’s one underrated skill in networking, it’s listening. Too often, people focus so much on what they’re going to say next that they miss the opportunity to truly connect with the person in front of them. Active listening is about being fully present, making eye contact (in person), nodding to show understanding, and asking follow-up questions that demonstrate genuine interest.
Imagine meeting someone who mentions they’ve recently started a nonprofit organization. Rather than rushing to recount your own stories or redirecting the discussion toward yourself, consider posing open-ended inquiries such as, “What motivated you to launch this nonprofit?” or “What obstacles have you encountered along the way?” This approach not only demonstrates that you appreciate their viewpoint, but it also enriches the conversation, leaving a lasting impression on everyone involved.
Be Willing to Give First
A successful networker understands the power of generosity. Offering help before asking for anything creates goodwill and sets the stage for authentic relationships. This could mean connecting someone with a resource they need, sharing an opportunity that aligns with their interests, or simply being a sounding board for their ideas.
One striking example comes from Adam Grant’s book Give and Take. Grant emphasizes that individuals who prioritize generosity frequently attain lasting success by cultivating relationships rooted in trust and mutual benefit. When people know you’re someone who helps without expecting something immediate in return, they’re more likely to want to support you down the line.
This doesn’t have to be grand gestures either. Small acts (like introducing two contacts who might benefit from knowing each other) can make a big difference over time.
The Role of Vulnerability
Building authentic connections often requires some level of vulnerability. This doesn’t mean oversharing personal details but rather being honest about where you are professionally or personally. Admitting that you're exploring new career paths or seeking advice on a specific challenge invites others into your world in an authentic way.
Brené Brown’s research on vulnerability underscores its importance in forming human connections. When we allow ourselves to be seen (not just as polished professionals but as real people) we create space for deeper relationships rooted in trust and mutual understanding.
Bringing It All Together
Authentic networking isn’t about mastering scripts or attending endless events, it’s about showing up as yourself, fostering genuine curiosity, and being willing to invest time into relationships without expecting instant results. Engaging in thoughtful discussions at events or maintaining a steady online presence can cultivate strong relationships, as even the smallest deliberate efforts contribute to lasting bonds.
The next time you're faced with an opportunity to network, approach it differently: focus less on “what can I gain” and more on “how can I contribute.” You’ll find that when authenticity leads the way, the connections you build will not only be more impactful but also far more rewarding.